Privacy Policy

This Privacy Policy explains how Futurespore LLC, doing business as Mycelia Creative Agency ("Mycelia", "we", "us", or "our"), collects, uses, and shares information about you when you visit mycelia.agency (the "Site") or contact us. By using the Site, you agree to this Policy.

1. Information we collect

Information you give us

When you submit a form on the Site (for example, our free site-audit request or SEO guide download), we collect the information you provide, which may include your name, email address, website URL, and any message you send.

Information collected automatically

With your consent, we and our providers use cookies and similar technologies to collect standard usage data such as your IP address, browser type, device information, pages viewed, and referring URLs. See our Cookie Policy for details and controls.

2. How we use your information

• To respond to your enquiries and deliver the free audit, guide, or services you request;
• To operate, maintain, and secure the Site;
• With your consent, to measure traffic and improve our content and marketing (via Google Analytics and Meta Pixel);
• To comply with legal obligations and enforce our Terms of Service.

3. Legal bases (EEA/UK visitors)

Where the EU/UK GDPR applies, we rely on: your consent (for analytics and marketing cookies, and optional communications), performance of a contract or steps taken at your request (to respond to enquiries and provide services), and our legitimate interests (to secure and improve the Site) balanced against your rights.

4. Cookies and tracking

Analytics and marketing cookies do not load until you accept them via our cookie banner. You can change or withdraw your choice at any time using the Cookie Settings control or the link in the footer. Full details are in our Cookie Policy.

5. How we share information

We do not sell your personal information. We share it only with service providers that help us run the Site and business, including:

• Netlify — website hosting and form handling;
• Google (Analytics) — website analytics, when consented;
• Meta (Pixel) — advertising measurement, when consented;
• Email providers we use to correspond with you.

We may also disclose information if required by law or to protect our rights, safety, or property.

6. Data retention

We keep the information you submit for as long as needed to respond to you, provide services, and meet legal or accounting requirements, after which we delete or anonymise it.

7. Your rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. California residents (CCPA/CPRA) have the right to know, delete, correct, and to opt out of "sales" or "sharing" of personal information — we do not sell personal information. To exercise any right, email us at the address below. We will not discriminate against you for exercising your rights.

8. International transfers

We are based in the United States, and our providers may process data in the U.S. and other countries. Where required, we rely on appropriate safeguards for international transfers.

9. Children's privacy

The Site is not directed to children under 13 (or 16 in the EEA/UK), and we do not knowingly collect their personal information.

10. Changes to this Policy

We may update this Policy from time to time. We will post the revised version here with a new "Last updated" date.

11. Contact us

Futurespore LLC (DBA Mycelia Creative Agency)
Email: myceliacreativeagency@gmail.com